Tips from event managers to run a successful event

Expert tips to enhance planning, engagement, and attendee experiences, making your event truly exceptional.

In today's digital age, technology plays a vital role in planning and executing successful events. Whether it's a conference, trade show, or music festival, event managers can harness the power of technology to streamline processes, enhance attendee experiences, and drive overall event success. In this blog post, we'll explore some valuable tips from experienced event managers to help you leverage technology effectively. We'll also touch upon how WLCM Events, a cutting-edge event management platform, can elevate your event planning experience.

1) Embrace Event Management Software: One of the first steps to running a successful event is to adopt event management software. These platforms, like WLCM Events, provide a comprehensive set of tools to manage registrations, ticketing, attendee engagement, and more. With WLCM Events, you can create customized event pages, send personalized invitations, and effortlessly track attendee information, ensuring a seamless experience from start to finish.

2) Leverage Online Ticketing: Simplify the ticketing process by implementing online ticketing solutions. WLCM Events offers a user-friendly ticketing system that allows attendees to purchase tickets conveniently from their devices. This feature ensures a smooth check-in process on the event day and provides valuable insights into ticket sales and attendance numbers.

3) Harness the Power of Event Apps: Event apps have revolutionized the way attendees engage with events. Utilize event apps, such as the one provided by WLCM Events, to enhance attendee experiences. These apps enable seamless communication, personalized schedules, real-time updates, and interactive features like live polling and Q&A sessions. By keeping attendees informed and engaged, event apps contribute to a memorable and successful event.

4) Implement Virtual and Hybrid Event Capabilities: In the wake of the COVID-19 pandemic, virtual and hybrid events have gained significant popularity. Expand your event's reach by offering virtual or hybrid options, allowing remote participants to join. WLCM Events offers robust virtual event features, including live streaming, chat functionality, and virtual networking, ensuring a rich and inclusive experience for all attendees, regardless of their physical location.

5) Utilize Social Media and Digital Marketing: Digital marketing and social media are powerful tools for promoting your event. Leverage platforms like Facebook, Instagram, and LinkedIn to create buzz and generate interest. WLCM Events integrates with various social media channels, allowing you to seamlessly share event updates, engage with potential attendees, and build anticipation leading up to the event.

6) Incorporate Event Analytics: To measure the success of your event and make data-driven decisions, leverage event analytics tools. WLCM Events provides comprehensive analytics and reporting features that give you valuable insights into attendee behaviour, ticket sales, engagement rates, and more. This information allows you to assess the effectiveness of your event strategy and make informed decisions for future events.


Running a successful event requires embracing technology and leveraging the available tools to enhance the attendee experience. With the help of event management platforms like WLCM Events, event managers can streamline operations, engage attendees, and achieve event success. By adopting these tips and utilizing the technology at hand, you'll be well on your way to hosting memorable and impactful events.

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